Sex As Symbol

When I thought about different ads that I have seen regarding sex in advertising, I distinctly remember seeing a few that were made for the Super Bowl by PETA. There were some that were even banned because they were too "sexual" in nature. The ad that I found (and remember) is an ad that focuses on 3 women and their "relationship" with veggies.

The scene setup for each of these women would be like something a couple would put together on a romantic night. Go into the spa, get a massage, etc. It actually gives quite a disturbing image of vegetables.

The women are dressed in lingerie and are in provocative positions with the food. There is no words spoken in the ad, just the rock music and one caption in the middle of the screen that says, "Studies show... Vegetarians have better sex" followed by "Go Veg".

The women of course are beautiful modelesque women and have bodies that most women would want any day of the week. However, I think that the bad thing about this ad is that PETA is basically saying, if you don't eat meat... you can have a body like this too.

Advertising like this is sneaky, but so many companies are doing it these days. Sex sells, and it definitely makes you remember those commercials!!